"Media Box University provides practical training in the areas of PR, Social Media, Media, Communications and Marketing to individuals, businesses, non-profits and groups."

With an unrivalled background in journalism, PR, social media and marketing Joanne Sweeeny-Burke leads the charge in empowering businesses, organisations and individuals to manage their own marketing anc communications toolkit.

Download the Media Box Universtity 2012 training schedule here

A PR & Media academic and professional Joanne Sweeney-Burke is also a graduate of Social Media Communications from the Public Relations Institute of Ireland.  A self-confessed social media nerd, Joanne both develops social media strategies for her own business and for client companies. 

Joanne’s passion for communications comes to the fore in this course as she teaches you how to develop a social media strategy for your business or organisation or inded for your own personal branding. 

Why Social Media?

Social Media is an absolute must these days.  The truth is - if your business is not actively online it will get left behind.  Recent research has revealed that 84.2% of all Irish Internet users used social networks in December 2010 and the average Irish person spends 18 hours and 7 minutes online each month.

Here at Media Box we are driving the upturn and part of this is our commitment to educating and empowering business owners, managers, not-for-profit organisations and those involved in marketing and communications.

If you want to gain an online reputation that attending the Media Box Univeristy Social Media workshop will become an integral and vital part of your Marketing Tool Kit.

Course Content:

• The Social Media Landscape in Ireland
• Facebook & Twitter Marketing
• Business Blogging
• Online Video/Audio
• Handling feedback, positive and negative
• Integrating a Social Media Use Policy into your organisation
• Advertising on social networking sites
• Setting your Social Media Targets

Public Relations

Course Trainer:

Joanne Sweeney-Burke is a former journalist with Highland Radio and freelance reporter for INN, Today FM, Downtown Radio and Galway Bay FM.  Joanne holds a Higher Diploma in PR & Journalism and a 1st class Masters Degree in Journalism. 

She has lectured in PR previously for the Irish Academy of Public Relations at Letterkenny Institute of Technology and has trained many businesses and individuals in the core areas of media and public relations.

Benefit from Joanne’s 10 years industry experience and get a unique insight into how the media works in Ireland.

Why Public Relations?

Here at Media Box we believe that “in business reputation is king.” By attending this course you’ll learn how to get the media coverage you deserve, forge strong relationships with media contacts, develop core messages and sound bites in crisis situations, set goals for interviews and stay on message in any interview setting.  You’ll also get to create your own campaign and see the results of some interesting case studies.

• How the Media Works in Ireland
• Writing a Media Release
• Media Pitching &  Relations
• Media Databasing & Understanding the Media Demographic
• The Photocall
• Planning a Campaign
• Evaluation & Measurement 
• Setting Your PR Targets

Marketing Toolkit

Course Trainer: Joanne Sweeney-Burke has 10 years working in media, PR, marketing and business consultancy.  Bringing experience in radio, press, tv, business to business marketing and marketing for not-for-profits and charities, Joanne’s wealth of knowledge and experience is unrivalled in this region.  Her passion for results, coupled with a unique understanding of business means that her approach is one based on recognising “the bottom line” and achieving “a return on investment.” 

Why Marketing?

Marketing your business is an essential aspect of creating and maintaining a successful environment for your business to prosper.  While good marketing can have a positive effect on your company, poor marketing can have an equally derogatory influence. This training is designed to equip you and your business with the right marketing tools and methods to move in the right direction.

Course Content:

• Understanding your Business Proposition & USPs
• How to plan a PR and Marketing Communications Strategy
• The Integrated Marketing Approach
• Effective Online Marketing
• Direct Marketing - Gaining & Maintaining Business
• Ensuring a Return on Investment
• Case Study
• Setting Your Marketing Targets

Stay tuned to our website and Facebook page for updates on the new schedule.

In-House Training:

If you want specific training in any of the above fields for your team then contact us now.  We provide low-cost but high-end training which is geared towards your business specifically.

We invite all our followers to suggest what they would like to see on the next schedule of workshops. If you have any suggestions, please feel free to share them on our facebook page or contact us via our website.