The Challenge

Manage the PR surrounding the official government announcement of 200 jobs at UnitedHealth Group. Devise the event management plan for the announcement attended by up to 100 guests.

The Media Box Strategy

PR: Drafting press releases, media relations, speech-writing, draft feature articles, podcast interviews, photo-calls. 

Event Management: Venue set-up and layout; design of official invitation, design of presentation slides, RSVP management, guest relations,  running order mangement, MC notes, supplier relations, event administration. 

The Results

Extensive media coverage – local and national; tightly run media launch and event.  

Client Feedback

"UnitedHealth Group retained the services of Media Box for our 200 jobs announcement in July of this year which involved managing a significant public relations campaign.  This involved drafting press releases, liaising with IDA Ireland and the Tánaiste's office, adhering to in-house corporate communication guidelines, drafting speeches, managing all media enquiries and organising the launch event.  The announcement was extremely high profile engaging the interest of local and national media and managing all media enquiries and drafting approved statements was a key part of our objectives. Joanne Sweeney-Burke managed the Account and worked closely with us to deliver a well organised media event ensuring we got local and national coverage matching the messages and ethos of our company.  She arranged a number of media interviews and dealt with the media attendance on the day at our site.  We had senior Executives over from our parent company in the US and the announcement was being made by Tánaiste Mary Coughlan T.D. so a number of key relationships had to be managed along the way.  Joanne strictly choreographed the event and ensured that all areas were covered. Our event was a great success and Media Box met all our objectives in terms of media relations, coverage and the tone of the event. The working relationship with Joanne and her team was seamless and I would have no hesitation in recommending Media Box as a supplier.  We have since used their services for other projects."

- UnitedHealth Group

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