The Challenge

Launch a Corporate Social Responsibility Campaign for Kavanagh’s SuperValu in Donegal. 

The Media Box Strategy

Partner with Donegal Hospice and embark on a 6-month fundraising campaign entitled "Help Us to Help Others"

The Results

Launched “Help Us to Help Others” campaign in aid of the Donegal Hospice.  Devised fundraising event calendar and undertook monthly PR to promote the activities of each of the four Kavanagh SuperValu stores in Donegal.  Extensive PR coverage, successful first-time partnership with Donegal Hospice, heightened awareness of the Kavanagh’s SuperValu Brand in Donegal.  Fundraising target of €30,000 exceeded. 

Client Feedback

”We hired Media Box to devise and execute our 2011 Corporate Social Responsibility Campaign for our four stores in Donegal. The campaign “Help Us to Help Others” in partnership with the Donegal Hospice was a massive success.

Apart from reaching our €30,000 target for the Donegal Hospice, Media Box secured extensive press coverage for us along with ensuring that our graphics truly reflected our fundraising events.They also managed the official launch of the campaign and the final presentation night.

The Media Box team are professional, creative, commercially-focused and are a highly enthusiastic team to work with.”

- Charlie Ferry, SuperValu Kavanagh’s

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