The Challenge

Raise awareness of, and win market share for, Gallagher’s Bakery bread products in Donegal and across Ireland. 

The Media Box Strategy

Marketing: Devise and manage “Grab a Grand campaign”  whereby one lucky customer will win a grand each week.  Devise and manage “Laptops for Schools” campaign whereby schools can redeem white sliced pan tokens for laptops. 

Devise and undertake customer survey. 

Event Management: Organise and manage the “Gallagher’s Bite Back” campaign to announce the return of Gallagher’s Bakery to the Gallagher family. 

Advertising: Management of monthly advertising campaigns online, radio and in press. 

Web Design & Development: Launch of re-designed Gallagher’s website to incorporate a modern feel to reflect their aggressive marketing strategies. 

Facebook Marketing: Set up, populate and drive facebook engagement and campaigns. 

Graphic Design: Re-design of white sliced pan wrapper, press ad design, competition flyers, outdoor signage, posters, eflyers. 

The Results

High profile re-launch of Gallagher's Bakery with launch of major marketing campaigns to heighten customer awareness and brand recognition.  Increased market share and customer engagement with potential to grow further. 

Client Feedback

COMING SOON.