The Challenge

Manage the PR and event management surrounding the EU Direct Centre’s Wind Energy Soapbox event. Secure 12 participants for the North West regional heat. 

The Media Box Strategy

PR: Aggressive 6-week PR campaign to launch the event as well as a call-out for participants to take part. Voice-over script and narration of news package for online purposes. 

Event Management: Manage all logistics, venue set-up and layout, invitation design and running order and MC/speaker notes. 

Direct Marketing: Direct marketing campaign to strategic partners and complementary organisations who could support and/or take part in the event. 

The Results: 

13 participants took part in the hugely successful Soapbox event.  Extensive regional media coverage in press and radio.  News package compiled for online news platforms and you tube. See http://www.youtube.com/watch?v=fD6jfy1VX3Y

Client Feedback:

“When the idea of getting a PR company to help in the organisation and marketing of the EU Direct Soap Box event was suggested to me, I thought the project was not high profiled enough for a PR company to get involved! But then that is the whole point of the exercise, creating a high profile for your project!

What Joanne and the team did for us was spend time to plant the seed of our project into the minds of the public through social networking, radio/ print media and created a conversation around our topic- Wind farming in Donegal, its advantages and disadvantages. And from that, an evening of great debate and a little controversy was created!”

- Ciara Cunnane, EU Direct Manager & Executive Librarian, Donegal County Library

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