Category Archives: The Apprentice 2011

And so he said those words to me: “You’re Fired”. But as Bill Cullen pointed his finger at me to place me third in this year’s The Apprentice, I smiled at him and said, “Thank You. It’s been an amazing … Continue reading →

Wohoo! That’s my initial reaction after task eight on The Apprentice.  I’m back on a winning team and I’ve found my mojo again! Legendary Irish brand Guinness gave us the task of creating a new event concept to promote the … Continue reading →

There’s only two women left in this year’s The Apprentice on TV3 and thankfully I am one of them!  Week 7, the eMobile Guerilla Marketing task, saw the guerillas come out in us but unfortunately for my team, Team Zest, … Continue reading →

Despite a record-breaking loss on this week’s Apprentice, Team’s Zest’s Caramello will be launched nationwide by Cadbury. Our concept “The Ultimate Accessory” wasn’t executed very well and we sold a miserable €700 worth of product compared to Team Spirit’s whopping … Continue reading →

  This week I bagged my fourth win out of five tasks and as I said in the “Behind the Scenes” show it was “my sweetest victory yet.”  To enter a reality TV show that showcases your business talents, or … Continue reading →

This week I experienced my first loss on The Apprentice.  The Bank of Ireland task involved both teams representing local food businesses and selling their produce in Bank of Ireland as part of Enterprise Week. Team Zest and Team Spirit … Continue reading →

So just three weeks into this year’s The Apprentice on TV3 and it seems that Joanne Sweeney-Burke (JSB) has given us some of the best quote’s of the series so far. So we want to know what is JSB’s top … Continue reading →