Monday Mash Up | The Future of Media

Media Future Conference 14/15 May Dun Laoighre, organised by MediaContact.ie

This week I attend the Media Future Conference in Dublin to hear the leading voices in media from around the world.

The event organised by Mediacontact.ie, takes place in Dun Laoighaire, Dublin over two days, Monday 14th and Tuesday 15th May.

Among the highlights are a workshop on Monday with Josh Macht
 on “How to get results from Social Media” - best practices from the Harvard Business Review.

On Tuesday the conference proper kicks off with Will McInnes, Managing Director, Nixon McInnes on the topic ‘Culture Shock: How the Future of Business is Social’. Other speakers include
Matt Locke, Founder, Storythings ‘Back in the Crowd: Storytelling in the age of spiky attention’ and Hugh Garry, Senior Producer, BBC on‘Everything is Permeable, nobody is happy’.

Focused specifically on the future of information we will hear from Raju Narisetti, Managing Editor, Wall Street Journal Digital Network ‘Journalism matters: But Experiencing that Journalism will matter even more’ and Olivia Solon, Associate Editor, Wired.com on ‘Will machines ever replace journalists?’

Then it’s a number of perspectives on the future of media with contributions from Antony Mayfield, Digital media and marketing consultant ‘Earned Attention: How to Build Digital Brand Systems that last’, Ian Wharton, Creative Partner, Zolmo ‘A mobile future’ and Dr. Mariann Hardey, Associate Director for Centre of Communication, University of Durham ‘Out of Office: The virtues of Disconnection’.

The much-anticipated interview with former Presidential candidate Sean Gallagher on the tweet that potentially cost him his seat in Áras an Úachtarain takes place late on Tuesday afternoon and it will shed some light on how Mr. Gallagher viewed the social media explosion and his subsequent electoral implosion.

Follow tweets from me live from the conference by following @JSmediabox.  To follow the conversations from the conference use the hashtag #mfc12.

Have a good week!

JSB (for the Media Box Team).

 

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Monday Mash Up | JSB’s Latest Challenge – Gaelforce North

Countdown to Gaelforce North on June 23rd!

It’s another Bank Holiday Monday and  I’m sneaking some work in ahead of a week on the road.  Galway, Sligo, Belfast ahead this week as we extend the Media Box net further.

This week I started my training for Gaelforce North which takes place on 23rd June. It’s an adventure triathlon comprising a 10km run, 14km cycle, 2km mountain run (half way up Mt Errigal), 1km kayak across Dunlewy Lake and ending with a 15km cycle. Phew I’m tired just typing that.

But we are in good hands. The idea of getting Letterkenny fit originated with Steven Perry a shrewd marketing head. We are being trained by Nigel Drein and his colleague Sammy Bogan from Motiv8 Fitness in Letterkenny.

Their aim is to get Letterkenny fit and have enroled myself and nine other well known business people to motivate others into action.

For more details log onto Motiv8LK on facebook and come along and join us. Steven is keeping a diary of our training sessions! Here’s the full news story from Donegaldaily.com.

So while the rest of you enjoy your bank holiday Monday I’m going to clock up a few miles in the rain.

P.S. Won’t be running in heels – I’ve ditched them in favour of something more appropriate.

Have a good week!

JSB (for the Media Box Team).

 

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Monthly Review from the Executive’s Corner

April News from the Executive's Corner

We have lots of exciting news to report this month. Not least the arrival of our newest recruit, Evelyn Cullen who is our Sales, Marketing & Training Executive. A Donegal-native, Evelyn boasts an impressive background in digital media, training and PR in Dublin.

This month we are celebrating yet another national account win – our second in as many months. Bluebird Care has partnered with Media Box to deliver their Marketing, PR and Digital Media requirements at national level.

We have also been successful in the tender process for the National Social Media Skillnet reflecting the expertise and brand profile of Media Box on the national stage.

This month we also advertise for a Digital Media Intern, a wonderful opportunity for recent media graduates and/or unemployed skilled individuals hoping to re-enter the workforce by joining a dynamic and progressive company.

We have a bank of strong client accounts on our workplan at the moment, some of which are featured below, and we are enjoying building creative strategies for them. We like to showcase that despite economic challenges there are business opportunities for small business.  So keep you best foot forward, you never know when you will strike lucky!

Joanne Sweeney-Burke, Managing Director.

 

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Media Box Awarded Place on National Social Media Skillnet Panel

Media Box is a Training Provider on the Social Media Skillnet Panel

We are delighted to announce that we have been awarded a place on the National Social Media Skillnet which is managed by Clonmel Chamber of Commerce.

This means that Media Box will be invited to compete for social media training nationwide.

Managing Director Joanne Sweeney-Burke outlines the implications of this news for the company.

“We tendered for the panel as part of the Government’s e-tender process and found out last week we were successful. We are now part of a small panel of social media training providers who will compete to deliver social media training nationwide. Our own training through Media Box University will also be developed this year with a plan in place for formal accreditation of our programmes.”

Social Media Skillnet is a National, Enterprise-Led, Training Network committed to the development and delivery of Social Media Training / IT Training / Recruitment Training at a subsidised rate through availing of Government funding.

The Network was founded in July 2011 in response to the huge demand for training in Social Media, but has since branched out to include other areas.

The Skillnet is hosted and promoted by its contracting organisations, Clonmel Chamber of Commerce. Their mission is to enhance the skills of people in employment in Ireland through relative training that supports efficient and competitiveness.

 

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Digital Media Internship Vacancy

Digital Media Internship Vacancy at Media Box

Media Box has a vacancy for a Digital Media intern. The successful candidate will have strong skills and knowledge of social media, digital design, sound knowledge of HTML, CSS, PHP and Action Script. He/she will also have experience of iMovie and photoshop.  Full internship and application details can be downloaded here.

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On the Record with Nuala Carey

careyn

Nuala Carey, RTE Weather & Lotto Presenter

In this month’s edition of On the Record, we talk to Nuala Carey, RTÉ Weather Forecaster.

What does your average working day involve ?

My average day ‘Weather Presenting’ starts before 9am. Its a busy morning with four RTE ONE broadcasts under my belt by 1.20pm. Each of those bulletins are of differing lengths, so new information is added all the time. After lunch, its a switch from concentrating on the Weather in Ireland, to the ‘ European’ and ‘ World’ picture. That involves research, and the gathering of e.g. skiing information ( in the Winter), and any World Weather Events.

What is your preferred media source?

The media source I use really depends on the time of day. First thing in morning, its the radio in the kitchen and car. Once I get into work, I log on to RTE.ie, ( News) so thats always available at a glance, and of course all Weather forecasts directly follow News bulletins, so I watch them. So I can’t say I have a preferred source – its more a case of whats the easiest for me at a certain point in the day.  On my days off I listen to the radio and read a national Newspaper and always watch the 9pm news.

Do you tend to follow trends?

My guilty pleasure is following Entertainment !!

What has been the highlight of your career to date ?

There have been a few …being the first ever non – Meterologist to present a Weather Forecast on RTE ONE television in 1999, and being the first person to present a Weather Forecast in the new Millenium. I love to think that I have been present in peoples sitting – rooms when they have just realised that they have the winning 6 Lotto numbers I have just announced, and changed their lives.

However, above all, what stands out for me was the support, encouragement and good – will the Irish public showed to me when I sang for the ‘ Alzheimer Society’ on ‘ Charity You’re a Star’ in 2007.  Their voting for me raised 42,000 for a cause close to my heart.

Which social networking sites do you most use ?

I use ‘Facebook’ to keep in touch with friends living abroad. I don’t have a ‘Twitter’ account. I really don’t think my life is that interesting that people would want to ‘follow’ me and anyway I don’t believe alot of the information posted by people on it !!

How do you unwind?

I love walking and try to cover about 4 miles a day. I’m lucky enough to live very near the sea, so a bracing walking by the beach is my ideal way to unwind. I also love watching TV too – Madmen is one of my favourites. During the Winter, going to the cinema is always a nice way to spend the evening, and when I can I love getting ‘lost’ in a good book.

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A Backwards Day at Media Box

To celebrate Ireland’s first 1k retro run (running backwards), here at Media Box we decided to get into the spirit of all things ‘retro’ by doing a day’s work backwards! View our video here: A Backwards Day at Media Box

Watch Erin arrive to make her morning cup of tea backwards, Evelyn tidy her desk backwards, Corinne organise her stationary backwards, and most impressive of all, Joanne talking backwards!

Go retro and join Ireland’s first 1k retro run, which is being organised by Smartsearch.ie on 10th June 2012 in Eyre Square Galway, to raise funds for Western Alzheimers. Find out more here http://bit.ly/JqvWnW

Find out more about multi-media agency Media Box, our team and the creative work we do every day at www.mediabox.ie.

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Welcoming Evelyn to Media Box

New Recruit - Evelyn Cullen. Sales, Marketing & Training Executive at Media Box

Last month, Evelyn Cullen joined the Media Box team as Sales, Marketing and Training Executive.  Her impressive background in media and PR in the capital over the past five years will lend great value to the Media Box brand.

She will be responsible for developing Media Box Univsersity, driving the brand message of Media Box and Client Account Management.

Over to Evelyn…

I’m new to Media Box! I just joined in April (2012), but within a week I felt right at home. My job in Media Box is to do three things: market who we are and what we do, develop Media Box University, which is the training element of our business and the third thing is to work on client accounts in a marketing and communications capacity.

What I love most about Media Box is the team ethos. We work together in a dynamic and creative environment. It’s fast-paced but I get a great sense of work satisfaction because things get done. And if one person gets snowed under, the others are there with a plough hauling you out.

With so much to do everyday, organization is key and we all share a love of lists. Creativity is also crucial part of our working day as we try to do things differently at Media Box. Brainstorming works wonders.

Previously I worked for three years at online media intelligence agency Mediacontact.ie, where I coordinated monthly social media/pr training courses and two international conferences a year.

I also spent six months at Paul Sheeran Jewellers as Marketing, Communications and Ecommerce executive, where I helped get their new website up and running and establish their social media presence.

I like reading, swimming, eating out, shoe shopping, and am partial to a glass of red. :)

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“Help Us to Help Others” for Mayo Roscommon Hospice

Kavanagh’s SuperValu Mayo Target €30,000!

An innovative campaign called “Help us to Help Others” developed by Kavanagh’s SuperValu will see members of staff from their four Mayo stores pushing themselves to limits for Mayo Roscommon Hospice.

Each time a customer swipes their Real Rewards card the Kavanagh Group will make a donation to Mayo Roscommon Hospice from now until October 2012.

Simultaneously, staff in their four stores – Castlebar, Claremorris, Kiltimagh and O Connor’s of Westport – will undertake a series of novel fundraising events engaging their customers and communities along the way in their quest to raise €30,000 for Mayo Roscommon Hospice.

Noel Kavanagh, Managing Director of the Kavanagh Group says, “We have chosen Mayo Roscommon Hospice as our charity partner in Mayo for 2012. We are well placed to connect with members of the local community to maximise our fundraising potential and promote the work of the charity. We feel very strongly that Mayo Roscommon Hospice should be supported given their vital work in palliative care, community care, education, research and family support. They are also hoping to build a new residential unit which would be of significant value to the region.”

The Kavanagh Group owns and operates 11 SuperValu stores across the western seaboard and is a family-run business with headquarters in Westport, Co. Mayo.

Manager of Kavanagh’s SuperValu Castlebar, John Page says, “we are hoping to raise €30,000 from a series of novel fundraising events and also from our real rewards card which means that our customers also contribute to Mayo Roscommon Hospice.”

Noel Cunningham of TV3 is the “Help us to Help Others” campaign ambassador for 2012 and will be involved in a series of fundraising efforts from now until October.

Cynthia Clampett, CEO of Mayo Roscommon Hospice congratulated the Kavanagh Group and noted the timeliness of the campaign given the 20th anniversary of the charity. She says, “we are delighted to part of this campaign on this very special year for us. Kavanagh’s SuperValu Mayo are a socially conscious company who reinvest into their community. Without the support of such businesses our work could not continue at this level. We value the fundraising efforts of each staff member and acknowledge the contribution by Kavangh’s SuperValu customers. It is a wonderful campaign.”

For more information see Kavanagh’s SuperValu Help Us to Help Others on Facebook.

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Monday Mash Up | A Big Weekend of Charity & Sport

Giovanni Trappatoni signs an autograph at the foot of Croagh Patrick ahead of his trek of the mountain with An Taoiseach Enda Kenny. They were joined by members of staff from Kavanagh's SuperValu Mayo as part of the "Help Us to Help Others" campaign in aid of Mayo Roscommon Hospice

While everyone else was enjoying their Saturday JSB was busy in the office managing a series of sporting and charity PR across the country.

Kavanagh’s SuperValu in Clifden were joined by members of the Galway County Football team on an 8km walk in aid of Cancer Care West. Meanwhile, their colleagues in Mayo joined An Taoiseach Enda Kenny and Ireland Soccer Manager Giovanni Trappatoni on a climb of Croagh Patrick.

These events are all part of the “Help Us to Help Others” campaign that we launched last week in Clifden, Ballybofey and Castlebar and it will run for 6 months across Kavanagh’s SuperValu’s nine stores in the counties of Galway, Mayo and Donegal benefiting Cancer Care West, Mayo Roscommon Hospice and Donegal Hospice. I spent three fabulous day with the fabulous Noel Cunningham of TV3 who is our campaign ambassador.

Down in Limerick our new client Bluebird Care were busy stepping over the side of Ireland’s tallest hotel, the Clarion in Limerick. Team members from Bluebird Care HQ were 200ft in the air in aid of their charity partner Age Action.

And back at base JSB was arranging national radio interviews for Stephen Roche who opens Ireland’s first cycling show in the RDS, Simmonscourt on May 19-20. Tune into Today FM to hear the event ads which start this morning with other radio and press kicking in this week also including the Irish Times, Irish Daily Star, Metro Herald, 98fm, iradio and more. You can buy your tickets now on Ticketmaster.ie or just pay at the door.

JSB is off south this week as she is guest speaker on social media for Carlow/Kilkenny Enterprise Board followed by a visit to a local school on “working for yourself”, so more miles to clock up!

Team meeting time (along with a well earned cuppa) so until next week, keep running in heels!

JSB (for the Media Box Team).

 

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